HSN and Glamour Magazine Working Together on New Jewelry Line
A brand new line of signature jewelry is coming out in August 2010 from a partnering between the Home Shopping Channel, a multi channel interactive TV station, and the magazine published by Conde Nast, known as Glamour. The collection is set to be titled simply the Glamour Jewelry Collection and will be offered only through HSN. This will be the 1st time that Glamour magazine has gotten into the business of selling jewelry accessories, each piece having been designed by the award winning fashion team behind the magazine. Experts expect that the combination of HSN’s ability to deliver goods across multiple markets and Glamour’s power with the targeted consumer base that loves their magazine, the sales should be able to exceed expectations and garner quite a bit of support at the retail level. The special projects editor at Glamour, Jen Weinberg, has said the magazine is excited to be working with HSN and sees the jewelry line as way to re-imagine what Glamour would look like in a physical jewelry medium as opposed to its current print form – capturing the essence of its readership in a way that readers will now be able to wear as part of their regular wardrobe.
Likewise, HSN has never before partnered with a publication as a means of developing a namesake line of fashions. The line is set to include classics, new and hot trends of the moment and both parties would like prices to fall into the $100 or lower price range. Glamour’s style editor intends to present live on the air.
Tags: conde nast, glamour jewelry collection, hsn